If you ever had to convince a client or a boss why Agile works, you know that it's not an easy task. Agile goes against many ideas that are considered axioms in the business world - like planning first and then keeping to that plan: "plan your work, then work your plan". If that is the case, these points from a talk by Martin Fowler and Neal Ford (ThoughtWorks) might help you.
In the Plan Driven approach, a project is successful if it goes according to plan, so in software development it depends on requirements stability, on having clear and fixed requirements. As you probably know, that is a luxury most software projects don't have, and a first approach would be to apply techniques like Change Management or Sign In Blood to contain the changes. Unfortunately that leads to unhappy clients and unusable software.